I recall this happening in the late 90's as well. The tech market was booming and people that had spent their whole lives as geek haters suddenly wanted to join up. And so the paper tigers flanked our ranks and pretended to understand us.
They were easy to spot. In shape, well groomed, articulate, and clueless about the things that really mattered, RPG's, Star Trek/Wars, Dark City, ninja dispatch or AYBABTU. Of course cover was mostly blown with that notorious statement, "Did you catch the game?"
Here's some tips for those of you looking to infiltrate the herd.
More? You bet. Drop me a line with your own revelations.